Saturday, 1 October 2011

3 Tips For Picking Successful Domain Names For a New Small Business

Picking a good domain name can be essential for an online business. Although one good domain is the same is another good domain. Having a bad domain could cost your a lot of business.

A great place to do your domain name research is InstantDomainSearch.com

A few tips on how to choose a winning domain name are:

1) Don't use hyphens. Hyphens can kill a domain name. Unless you are using the domain name for strictly SEO purposes, having hyphens is okay.

But if you are creating your main website. The hub of your business. Having hyphens could kill your business.

For example a domain name Fix-Your-Window.com though a domain name like that is good for SEO purposes, try telling someone your domain name out loud.

It'll go something like "hey visit our website, 'fix hyphen your hyphen window.com', it's hard enough for people to remember your domain name without remembering whether there are hyphens are not.

What's even worst if you combine hyphens, and non-hyphens in the word spacing of your domain. Such as Fix-YourWindows.com.... no one will remember it.

Though Hyphen domain can look good on a business card it is still better to have a domain without them. If you truly must have a hyphen domain, try to get the non-hyphen one as well.

2) Shorter the Better. The shorter your domain the better chance your prospects will type it in. You ever try typing in a long domain name? It is a horrible experience. And if you have a spelling mistake, sometimes you often just tell yourself "forget this".

That's why domain searching on Google is so popular. You know that the search term "myspace.com" is really popular on Google? I think it's because people know if the mis-type it, Google will still bring them to the right place.

Why is Microsoft's Hub website named MSN.com instead of Microsoft.com? Because the shorter the domain the better.

3) For a business get a.Com - Get a Dot Com if you are a business. It is more professional. Though good dot com domains are harder to come by, when a little bit of clever thinking you can get yourself a great.Com domain.

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