Choosing your domain name can have a greater influence on your website than you might think it could. You have to choose a name that people will be able to remember and revisit easily while also choosing something that is personal to your or your company. Here are a few tips on how to choose the best name and what not to do when choosing a name.
The most important thing about your domain name is that it needs to be easy for users to remember and use in the future. If you have a name that nobody can remember, then they probably aren't going to be visiting your site as often as they would if they could remember it easily. You should select a name that is easy to remember while also being unique to your company. Just remember, not only does the user need to be able to remember the name, but they also need to be able to visit it easily. That means you should be cautious not to use a name that someone might not be able to spell.
Having a name that people can't spell easily can cause confusion and frustration when someone is trying to access your site. They may spell it wrong without realizing they are spelling it wrong and then go to the wrong site, or get a message that the site is not available, and then give up on visiting the site of your company all together. You don't want people to give up on accessing your site simply because you have one of the domain names that they can't spell. You should be cautious and careful that the site is easy to spell for most of your potential visitors.
When you're considering the spelling of your name, also consider this "what not to do" when it comes to domain names: don't name your site something that could be confused with something else. Remember that your site will not have spaces between the words when you view it on the Internet, so don't choose something that someone could read wrong. For example, some companies have gone through the whole domain registry process only to find that the name they selected actually reads as something perverted when the spaces aren't included. Then you have to select a whole new name and go through the process all over again!
Also remember to register a name that is something you will want to have for a very long time. Registering a domain that you may not want to use in years to come doesn't makes sense because then you will be forced to build your image all over again when you create a new site. Also, switching the names can confuse the people who want to visit your site and you certainly don't want to lose business or viewers that way (or at all)! Just remember these helpful tips when you are registering a domain and you shouldn't have any problems!
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