In the age of increasing web accessibility and dependability, having a successful website is vital for maintaining of your business. While there are many challenges inherit in setting up a website, many business owners have difficulty with simply choosing a domain name.
Tip 1 - Your website name should match your business name. Generic website names such as "books dot com" might demand higher dollars than the more unique name of your small town used bookstore. But when someone is looking for your business on the web, they are going to be looking for your specific brand. You don't go to pizza dot net to order from your favorite pizza delivery service, do you? Likewise, no one is going to go to books dot com to check out your bookstore.
Tip 2 - You should keep it simple. People are constantly bombarded with more information than they are interested in retaining. They have bigger things to worry about than trying to remember some hyphenated combination of words or initials. If the name of your pet shop is Iguanas, Cats, Fish and More, then your website should reflect that: iguanascatsfishandmore dot com is better than iguanas-cats-fish-and-more dot com or icfam.com.
Tip 3 - Keep keywords in mind. When deciding your website name, particularly if you are choosing a domain name before you have an established business, you should keep in mind that keywords will be the driving force that gets traffic to your website. If your domain name is unique but also contains SEO keywords, search engines are much more likely to pick your website up in their search results.
Tip 4 - Avoid infringing on copyrights. If you skip this step, this can come back to be an issue once your website and business is established. Checking copyright.gov is a smart step before you purchase your site's name.
Tip 5 - Let your domain name tell potential customers what your business does. Not all sites follow this rule, and if you have an established business, it's more important to follow Tip #2 if the two rules contradict each other. But for the business owner just starting out, establishing a more direct and relevant name is going to be easier to brand.
In general, choosing a domain name requires picking something that can be easily remembered by the public. It should also be something easily referable and unique, in order to stand out as unique amidst millions of other websites.
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