How to Select the Right Domain Name For Your Business

This is probably the most important conversation that you can have regarding domain names. We are going to discuss how to select the right domain name for your business. First off, if you do not know what a domain name is, it is the place on the web on which your site sits. Your domain name is the yoursitehere.com in the address bar on your Internet browser. For example, MatRobar.com or HolistikHealth.com.

Following is a list of a few things that you will want to consider when picking a domain name:

1.) Something that people can remember
a. It does not have to rhyme or be hokey, but a short, easy to remember domain name will go a long way.

2.) Relate to your niche
a. Does your domain name speak to the purpose of your site? It should.

3.) Sometimes you need keywords
a. One of the most powerful forms of SEO available is a keyword rich domain name. I highly recommend that you strongly consider buying a keyword rich domain name.

I have two types of domain names in mind:

1.) Keyword Domains (rich in keywords such as BulldogTraining.com)
2.) Found Domains (for example twitter.com - no keywords for the niche in the domain name)

Which one should you use?

Well, keywords are key to search engine optimization. They will drastically increase your search engine optimization. An example of a keyword domain name would be dog-obedience-training.com. Although this domain name is not the easiest to remember, it is a large keyword rich phrase. Dog tips or golden retriever tips would be easier to remember, but would not have the keywords relevance that you might be seeking if you are focusing on Dog Obedience Training. For the majority of people, I always recommend a keyword rich domain name.

A 'found' domain name or one that revolves around brand is one that does not contain keywords. An example is Cesar Millan, the 'Dog Whisperer,' whose domain name is Cesarway.com. The domain name does not contain any keywords about dog training. Instead, Mr. Millan has chosen the brand (his own name) as the searchable domain.

Similar to any topic, there are pros and cons to either type of domain name. If your brand name is very recognizable, I would urge you to utilize your brand name as your domain. For instance, Nike; people can easily recall this brand name. On the other hand, if you are new to the business, I would recommend that you use a keyword domain. After weighing the pros and cons the decision is ultimately up to you to decide for yourself. If your business is planning on marketing their good or service, especially through print marketing, make the domain name short. With a shorter domain name you will be out less money and the domain name will be more easily recollected. Next Level Profits, for example, has a domain name of nlprofits.com where it could have been next-level-profits.com; however, by shortening the domain the company will be saving money on ink, time, and space as well as facilitates with the ease of recalling the domain name for its customers.

One last piece of advice for you, use a.com domain. There are other options such as.org,.net,.edu, ect; however, I would strongly recommend using a.com. I would advise a.com domain because search engines love them and the general public understands them therefore promoting a higher click-through ratio which in turn can convert to profit for your business.