When building a website or a blog, having the right domain name will can really make a big difference in how successful your site is. A domain name generally will not make or break a website, but a good one can give you an extra boost. For example, I have built a few websites overtime that had great domain names, and as a result earned good revenue despite promoting it very little.
Find A Keyword Phrase
Google and other search engines do place emphasis on the domain name. If your domain name includes a keyword phrase, Google will rank your site higher for that phrase naturally because of it.
For example, I did a site with this keyword phrase in the domain: indoorcyclingbike.com. While I have promoted it more in the last few months, this site was ranked on page one of Google almost from the very beginning. I only submitted one article for marketing purposes, and because this phrase gets a really good amount of searches each month, I will naturally get traffic from this keyword each month from the search engines.
The phrase 'indoor cycling bike' gets approximately 33,000 searches per month from Google alone. Now this number is not exact in terms of the real searches, but the idea is that there are a lot of searches for it which means that I am getting a nice piece of that pie by being on the first page.
Product or Service Phrase
Rarely will you ever find a great keyword phrase available as a domain name, and I feel I lucked out on this one. What's also great about this phrase is that it's an actual product. So when someone searches for "indoor cycling bike" in the search engines and see my site with the domain indoorcyclingbike.com, they are more likely to go to that site since it is completely relevant to what they are searching for.
When you find a great domain name, chances are it won't have to be promoted as much over time. This is at least the experience I have had, as the best domains I have gotten have required very little promotion on my part in order to reach page one.
This won't always be the case, but having a great domain name is much better than not having one and will increase your chances of getting a higher volume of traffic and ultimately making money.
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