Choosing a domain name is a big decision, one that you and your business or organisation may be living with for many years to come. By getting it right from the outset, you'll not only help increase your sales, but protect your brand. The following are some tips to consider when selecting a domain name.
Defeat cybersquatters - register your business name as a domain name
It's important to register the domain name equivalent of your business name as soon as possible - even if you decide to use a different domain name for your actual web site. The reason for this is to thwart "cybersquatters", those who register other organisation and businesses names and then try to sell the domain name to the business (or someone else) at a greatly inflated price!
By registering your business name as a domain name, it also prevents competitors or disgruntled customers from setting up a web site under your business name that may seek to discredit your company or organisation.
While cybersquatting can be illegal, it can be a time intensive and excruciating process to regain control over the name through legal channels - and the outcome of such action isn't assured.
No business name yet?
If you're just starting up and haven't decided on a business name yet, it's a great opportunity to ensure you can register a domain name that appeals to you and can also be used as a business name. With the Internet playing a crucial role in business these days, it's wise not to underestimate just how much of a difference a good domain name can make to your bottom line.
Generic word domain names
Finding a good domain name that's not already registered can be quite a challenge; particularly if generic words are involved, but it's well worth the time in trying to track one down.
Consider registering a name containing generic words relevant to your products and services. Doing so can help in boosting your search name rankings, make it easier for people to remember your name and it will have greater resale value if you decide to sell your business or even just your web site at a later date.
Make a list of possibilities before you start your search and bear in mind that while it's likely those choices will be already taken, they can serve as a basis for brainstorming others.
Don't waste your time trying to find generic one-word domain names as these are nearly impossible to locate. Focus on two or three word combinations that are easy to remember, easy to relay to someone over the telephone and are as brief as possible.
Determining registration status
When searching, don't just type names into your browser. The vast majority of registered domain names are not in active use. The only way to determine if a domain name is available is to use a WHOIS application, available on most domain name registrar sites.
Beware of existing trademarks
It's a good idea to check whether the name you are intending on registering may infringe on someone else's trademark or business name, but keep in mind generic terms can't be trademarked to the point of excluding others from using the word combinations.
Good luck in your hunt for the perfect domain name!
Michael Bloch is an online business consultant with over six years experience in the web hosting and domain name services industry. Michael is currently consulting for Domain Registration Services, who have been providing domain name registration and web site hosting solutions to Australia and the world since 1998.
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