5 Tips to Select the Best Domain Name for Your Business Website

What's more important, the domain name or the brand? Many newbie firms decide to give preference to the domain name and then carry on building up their brand around that domain name. Older firms that got established themselves quite early tend to retain their brand onto web, but with the challenge to find a perfect domain name.

The domain names that later forms your website URL is the online identity of your business that is visible to internet users across the globe. It directly impacts your business image and reputation. So when you decide to get a new domain (URL) for your business, you need to keep these factors into serious consideration.

Without any delay, I will give you my 5 top tips for searching a Perfect Domain Name for your business:

1. Pick out a domain name with at least one keyword:

A URL with a keyword is a plus point for any website. If you have at least one keyword in your domain, that can help you promote your organic search engine rankings. In case exact desired keyword-rich URL is not available, you may try adding other words after or before keyword.

2. Register an acme level domain name:

The top choice for few North Companies is always domain with ending "dot com", despite the availability of.US and.CA domains. In one way or the other, this restricts you to market your business. If you have non-profit organization, you should register a domain with.ORG in addition to.COM.

3. Ward off hyphens in your URL:

Hyphenated words can be distinguished by search engines, but surfers might not remember them because they do not think that way. They might even put the hyphen in the wrong place. So they must be avoided to prevent confusion. It may get confusing at times. So the hyphens must be best avoided.

4. Domain name be easily spelled:

Try to use normal English words which are not prone to misspelling.

Never try be over smart to invent words or use words with unclear and multiple meanings. I remember several examples of firms who have done this before!

5. Pick a single domain name to promote:

In case you have registered multiple domains, then it would be better to promote one while redirecting others. If you will try to market the brand under different domains then, search engines may fine you a penalty for spamming and your brand could get just faded away of your customers mind.