If you are setting up a blog for your own personal use or as a business you will have to give it a name. Whether it is your companies name, your own personal name or a nickname to conceal your identity. The first rule is choosing a name that has not been taken already.
The best way to understand a blog domain name is by seeing it as the address people use in order to search and find your blog. In a way it is equivalent to a postal address but, for the web. People will use your address to type into the search engines to access it. If the domain name has a catchy title then this will help to make it stand out and help people to remember your blog.
It is important that you spend some time on choosing your domain name to ensure it is the most appropriate for the purpose of your blog. If you are building your blog around a topical subject such as weight loss then, try to incorporate the keyword 'weight loss' or at least a prefix or variation of that keyword into your domain name.
The following benefits will help you understand why a domain is very important:
1) If you use a catchy name that is relevant to your blog people will remember it more easily.
2) A domain names your own intellectual property it is the name of the business that you own.
3) Even though a blog or website has to be hosted by an external company you still own the domain which means you have the freedom to move your domain, blog or business to any host company of your choice.
Obviously one of the main reasons that you are setting up a blog is for people to visit it and read your content and even interact with you. There is really no point in having a blog if you have no traffic because people cannot find it. The domain name plays an important role in helping you attract more people to your blog by making it more visible in the search engines.
However, there are a few rules you should use to maximise the effect of your domain name to attract more traffic as follows;
1) Ensure the domain matches the main keyword you are targeting.
2) Use a relevant but catchy title that stands out and creates curiosity.
3) The domain should correspond with the name you have given the blog.
Due to the number of websites on the web it is becoming increasingly more difficult to find the exact domain name you want. Therefore, it does not pay to be too rigid in your choice of names. Try and be more creative and come up with alternative names as these may work out just as well, or even better. Many of the online companies where you can buy your domain name can actually help you find and narrow down your choice by using a combination of prefixes to find the best domain name for your blog.
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